You want a brilliant new website for your company, you know the domain name you want, you have a rough idea in mind of how you want the site to look, so that you can tell your web developer how you want the homepage to look, where you want the main slider, how the main navigation should work, what the mobile version of the site should look like, you’ve been planning on how you want your new website to look for weeks and weeks.

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So, now’s the time to pick up the phone, and call around as many Cardiff web designers as possible, and get quotes, right?
Well, hold your horses, have you thought about brand guidelines, and you may now be scratching your head, and thinking what are brand guidelines?

Well, brand guidelines are simply a set of guidelines which can stipulate fonts to be used, logo design which colours to use, where the colours should be used, where different fonts should be used, so the brand guidelines allow consistency to occur, consistency across marketing, for example so that the website colour matches with the exact colour used on company cars, and the company’s van, and the company’s shop-front for example.

 

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So, what exactly are brand guidelines?

Well, sometimes a business will go to a branding company, a company that specialises in creating a brand for your company, or rebranding your business.

So, let’s say you run a business, let’s say your based in Cardiff Bay, and your business has been successful, yet you think the brand needs modernising, its to be recreated, it needs to have a different look to help improve your businesses marketing, we’ll all well and good, so you hire an agency, they create a set of brand guidelines, and then this states the following for example:
• A logo to be used on the mobile version of the website
• A logo that’s larger for the main company website and for use on say vans, cars the shop-front
• A set of hex codes for fonts
• A list of fonts to use

So, the brand guidelines state which fonts, which colours, which hex codes to use.

And why would a web developer need these?

A web developer will need to write the code, which is sometimes called the “CSS”, this will detail for example, what colour the footer should be, what colour the main menu should be, what colour the font should be.

Also the web developer here in Cardiff in Wales will need the logo to apply to the mobile version of the website, the logo to add to the main website. The WordPress web developer will also need to know what font to use, so for example, when the web designer is writing the code, and designing the homepage, the about us page, the main service pages, they will need to know which font to use, what size the font should be, what colour the font should be? Also size the font should be on the mobile version of the site.

So, what are hex codes?

Hex codes are simply colour codes, so for example, when you meet with your web design agency, one of the first questions might be, have you got a set of brand guidelines, do you know which hex codes should be used and where.
So for example:

• What hex codes should be used for the footer
• Which hex codes for the main menu?
• Which hex codes for the fonts?

Why is it important to use consistent colours?

Let’s say that you hire a local web designer here in Wales, and you just say, the main colour across the new website needs to be a dark blue, well, what you might find is that the dark blue that’s used, unless you have an exact hex code, that you can tell the web design agency to use, it may not match the blue, that’s used say on the company’s cars, so even though it’s a dark blue colour, it might not match.
So, this is why its important to use hex codes, so the company has a colour scheme, and this colour scheme looks the same across say the blue that’s used on the companies vans, shop front and website.

Why is it important to choose a font when having your website built?

Your marketing agency should help you to choose a font, this font can then be communicated to the web developers, then the web developers when they are writing all of that code for each page, lets say they are a PHP web developer, they can code the page, so that lets say Arial font is used.

Does your web design business also offer to create brand guidelines?

You might want to hire a web design company that also offers logo design, plus can also create a set of brand guidelines, this way you may not have to hire say a web design business, and then also a marketing company, as you may find a business that offers both services under one roof.

This is why so many companies come to us, from builders, to lawyers, because our agency, that’s based right in the heart of Cardiff, Wales, can offer web design, organic seo, logo design and also to create your companies brand guidelines.

Have you had your company logo designed?

We can also design logos.

Why your WordPress developer will need this information

Your Cardiff web developers, will need to know your brand guidelines, such as what font to use, what hex codes to use, what logos to use, so the web developers will need to know your company’s brand guidelines.

This information will be needed by your web designer

Whichever web designers you use, whether they are located in Wales, or the other end of the U.K, they will often need a set of brand guidelines, to make sure that the website is designed with say the colours that your business wants.

Does your business here in Wales, Cardiff need to have brand guidelines created?

If so, why not call us?

Does your business need a web designer?

Whether your company is in Cardiff Bay, or you own a business right next door to Cardiff Castle, or your business is near Roath Park, wherever your business is, we can offer top-quality white hat seo, we can design CMS websites, we have WordPress web designers, we can also offer Joomla websites.

If you need a Cardiff digital marketing agency, then why not call top-space-designs?