Why it’s crucial to get your websites navigation right

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Sometimes when a company here in Cardiff, South Wales are having their website designed, they will concentrate on what the homepage looks like, and what the main pages look like.

That’s to say sometimes they will want a slider, that’s to say something on the homepage that will instantly communicate what the business can offer.

Yet sometimes it’s the finer details that the business must also pay close attention to- that’s because if the website has a main menu that’s not easy to use, well this could mean that the website incurs a very high bounce rate, which means that the businesses SEO could be negatively affected.

This is why you should work closely with your web design company to make sure that your company website looks great, but that the main menu works well.

Here’s what we deem as essential when building a main menu for a website:

·        Clearly visible (we do not like menus that only appear when you hoover the mouse)

·        Easy to use

·        Make it simple, group products

·        Carry out split testing or A / B testing and try and reduce the businesses bounce rate by improving the menu

The main menu

What is the main menu we hear you ask?

Well, sometimes a website will have many different ways that a shopper can navigate around the website- for example there may well be links on the homepage (Main Menu)- there may well be links in the footer, plus there might also be a search bar so people can type what they are looking for.

And if you sell say over 1000 different products, well, your going to need a search bar, as often a shopper will know the product that they want, they are just shopping on price, and who can offer the customer the best deal.

Yet, one of the most important parts of your website will be the main menu, now normally this is a bar that is located across the top of the website, with a drop-down menu.

Now, a lot of businesses try to be different, that’s by having a menu that disappears, that’s until the shopper hoovers their mouse over the menu, or by having a menu that expands once you click a box, but if your selling products, or you are a company that offers services, there’s one things that is for sure, test, that’s to say test whichever menu option you go for, make sure it works.

Your web developer may build a menu that’s not the best for your business, that’s to say a menu that’s over simplified. This simply means that the designer may well be designing a minimalistic website and in-keeping with the overall design of the website, they may make a menu that is simple.

Yet if the menu fails in its main purpose which is to get shoppers to the page of the website that they want quickly- well, your business may obtain a very high bounce rate.

So we would recommend, which ever Cardiff web design company that you choose, that you carry out split testing or A/B testing to make sure that the main menu works correctly, and that the businesses bounce rate is kept as low as possible.

That’s to say if you were to later hire your digital marketing agency, to later improve your businesses organic seo, then they may start to alter the design to see if this improves your businesses seo.  

Sometimes a business will opt for a menu that compliments the design, for example it might be a menu that you need to click on to make it expand into full screen mode- yet if the menu doesn’t work on say a smartphone, then you might get a very high bounce rate, so make sure that you choose a menu that works for your business, yet works on desktops, mobile and tablet as well.

So, make sure that your web design agency here in Cardiff does testing.

Bounce rates

Let’s say your web designer designs a CMS website, and the style is minimalist, so you don’t want a large main menu, you’ve instead opted for a menu that’s discreet, the shopper has to click a box, and then the menu appears.

Yet, the menu may not be built correctly that’s because it may not work on smartphones, and because of this your website could have a very high bounce rate.

This is why it so important that your web developer does testing, plus you may wish to carryout A/B testing, that’s to try and improve your businesses bounce rate.

Easy to use

Here’s the thing, well known company’s will spend a great deal of time building their main menus.

That’s to say the main menu should be easy to use, you may sell say over 5000 products, yet the web design company should aim to make the main menu easy to use, that’s to say as soon as a visitor to the website lands on the homepage, you should be aiming to get the customer to the right page as quick as you can.

A menu that doesn’t do this, and makes it hard for the customer to find the right product will just mean that the website incurs a high bounce rate.

So often a lot of HTML, CSS and PHP coding will need to take place on an ongoing basis to make sure that your business can design a menu that helps to reduce your businesses bounce rate, while helping shoppers to find the products that they want more easily.

For example, let’s say that you retail men’s clothes, and you contact a Cardiff web designer to help build a website.

Yet, when the WordPress website is first built, it groups all shoes together, and your business monitors sales, and also the websites performance in Google Analytics, now the business later hires the web design business to improve the design, that’s by building a new main menu, and splitting shoes by type, so running trainers, formal shoes and casual shoes.

The business spots that the organic seo improves, so does the businesses sales, so this is why you should always aim to improve your businesses design and organic seo.

Okay, granted, we are not saying that by just changing the design of the main menu, that this will instantly improve your company’s seo, however, often if a business improves its SEO, then often the design will need to be improved as well.

For example, an seo consultant may want “formal shoes” to have its own page, so the business can add a meta title, meta description and alt tags for that page. This then means the design of the website needs to be improved, and so by making a design improvement, sometimes the SEO will improve as well.

This is why major brands and company’s often work with an seo agency and a web design agency, and these company’s often work together to improve the website.

Often the designers will use A/B testing, or split testing to improve the design, however before they make the change for all shoppers, they may use A/B testing to see if the design change has made an improvement in terms of sales.

So before the HTML and CSS changes to the design of the website are available for all shoppers, they may use Google Analytics to see if the design changes result in the business making more sales.

Design the main menu

You should spend a lot of time with your web designers designing the menu, sometimes a company will design the menu quickly.

Yet, if the main menu does not include enough pages, or is not easy to use, then over the long run this could increase your businesses bounce rate.

Often many web designers will advertise a fixed price to design a website, which may well be great for some businesses. However, sometimes the price is kept low to only design the website to say four pages, or if you pay more you may get a 10 page website.

However, what a business should do, is instead of opting for a low cost website, is to think about how many pages you really need. That’s to say we would recommend designing a sitemap, thinking about how many pages you need, then opt for a design that is best for your business, not to save money by opting for a fixed price package which may offer less pages than what you need.

Why do we say that?

Well, lets say you run a business that sells double glazing, and you opt for a web design business because they offer a really low price for a 5-page website. Yet, if you cannot fit all of your product range, such as double glazing, UPVC doors, conservatories, about us page, contact us, homepage and also double glazing repair, so you decide to consolidate pages, well this might adversely affect the businesses seo.

As any good web design agency will tell you, for each main service that your company offers, such as for example, UPVC doors, the business should have a separate page for that product.

This is so the web designer can add a meta title, meta description, alt tag and also product description to each page.

A/B and split testing

You may wish to hire a web developer that can offer what is called “split testing” or “A/B testing”- this is so the web developer can make improvements to the main menu, or the mobile menu so that your business can reduce its bounce rate.

Mobile version / Responsive

Often a business will sign-off their web design on the basis that they are happy with the desktop version of the website, however, you should also consider if you are happy with the mobile version of the website.

As sometimes there can be problems with some websites mobile menu’s, for example a drop-down menu that expands too far down the screen, a menu that doesn’t load at all, or a menu that has small font.

So, your web developer should test the menu, that’s to make sure it works correctly, and the font is large enough to read.

Google Analytics

Your business, or your marketing agency may wish to install Google Analytics, this is so you can monitor how many visitors your site gets, plus when you make website improvements, such as changing the design of the main menu, whether this improves your websites bounce rate, by lowering it.

How we can help:

If you run a company here in Cardiff that requires a Joomla, or a WordPress website, then why not call us?

We are an established web design company. We have web developers that can build a website for your business.

Our web design company can offer WordPress websites, Joomla websites, plus we can also help your business to improve its organic SEO.

We make the whole web design process easy for your business, we can even write the content marketing for your company. We can build a simple website, or we can work with large businesses here in Cardiff as well.

We are a local web design company, so why not give us a ring if you need any of the following services:

·        Web design

·        Organic SEO

·        Logo design

·        CMS websites

·        WordPress websites

·        Joomla websites

·        E-commerce websites

Why its crucial that your web design company designs easy to use navigation

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Introduction

Your on your way into the city centre of Cardiff, South Wales, that’s because your web design agency wants to show you your new CMS website- they have been busy little bees and now it’s time to show the website that they have been working on for many months.

And your impressed, your new CMS website looks the part, it has the intro video and shows you the Managing Director walking around your offices, while they sip on a cup of latte and meet all of your staff that are situated around your offices in Cardiff Bay.

So, you drive away happy- that’s to say your website designers have pulled it out of the bag, and you now have a website that looks ace- or have you?

That’s because sooner rather than later you start to get these sort of e-mails “we can’t get passed the homepage- why’s your main menu disappeared”.

“Hi, we just wanted to know how to get your company’s address, we can not get onto the company’s contact us page”

So, what’s happening?

Well, we will tell you, it sounds like a glitch with your main menu, that’s to say all that coding that is supporting say the intro video of your business, and all those features that have been used to design the homepage, well they look great- but there might be a coding error.

This means that the website is not responsive, so when someone looks at your website say on a smartphone, they do not see the menu, so what happens?

Well you get one very high bounce rate, and you get a very high bounce rate and this shows in your businesses Google Analytics account, and soon after this your rankings start to fall, so this is why its so crucial to make sure you hire a web developer or an web design agency can build a high-quality website for your business.

This means that so many web design company’s these days compete on price, that’s to say at the start the website may look great, but if the CMS (Content Management System) does not receive updates, then the website may develop glitches.

Also, with some CMS the main menu can sometimes be difficult to use, that’s to say all the coding, the Javascript, the PHP and the CSS may be correct, there’s no glitches, yet the main menu may still be difficult to use,  that’s to say your business may sell many products, yet if the products are too broadly grouped, say over 100 products are in each category, then this may mean that the shopper is unwilling to sort through thousands of products, or hundreds, and this may cause your business to have a high bounce rate.

Easy to use

It’s all well and good hiring a web developer, and you stating “I want a really minimalist website, I want the menu reduced so it only appears when the customer hovers over that section of the website- but what if some customers cannot find the menu, and this means your businesses bounce rate increases?

So, we often think its far better to have a fixed main menu, a menu that’s easy to use, and a menu that will transport the shopper to the right page easily, otherwise if you put design over practically, well you could be losing customers, as they may not be able to find the products or services they want, and therefore swiftly leave your company’s website.

 

So what do we think contributes to making the main menu easy to use?

·        You must have a mobile friendly version of the website

·        The mobile version must be easy to use

·        Opt for a drop-down menu if possible

·        Ensure that the website loads quickly, ask your web design company about obtaining an AMP version of the website

 

Who wants minimalistic?

Sometimes a business here in Cardiff will offer a lot of different services, for example an architect may offer a lot of different services, for example they may want to work with residential, commercial and industrial company’s- and offer different services to each, which would obviously mean a lot of pages, and this could mean that the main menu starts to look a bit cluttered.

So sometimes some website designers may say, well, let’s just condense everything down to a few pages- this way you will be obtaining a minimalistic website, yet sometimes this can be negative for the business in two ways.

One the customer may not find the service they want, that’s because the services have been condensed into just a few pages, so the description may well be very short, so the customer may not deem that business as a business that offers what they want.

Secondly by getting rid of pages, say on your WordPress website, well your businesses seo could be negatively affected. So for example unless each service has its own page, then each service will not have its own meta titles, meta descriptions, title, H1-H6 tag.

So, its really important that each service has its own page, plus the menu to get the customers to those pages must be easy to use.

 

So what’s the solution?

Well, in terms of choosing a menu, we would not recommend condensing pages just to a few pages so the  menu looks less cluttered- no we would always recommend to our clients that they have as many pages as the business needs, and to then use the right main menu to support this, so for example, a main menu that has drop down boxes, that is fixed often works well.

However, with that said, every business is different, so if you are unsure as to which menu you require, you can always meet our web developers.

 

Breadcrumbs

Okay, so I want men’s socks, size nine, in blue stripes, no actually I want dark socks, that will match my suit, hang on how do you go back to dark socks?

Well, this is where breadcrumbs should have been used, that’s to say the website designers should have used bread crumbs, this is so that with a few clicks the shopper can go back to the last page or another page on your website easily.

So for example, lets say you run a law practice, you might see the service you want, lets say employment law advice, then read about the various solicitors, then you want to go back to the service you want, yet with breadcrumbs you can easily go back to the page that you want.

 

Return to the homepage

Okay, so this is really basic, but your website should always make it easy for the shopper to go back to the homepage of the website, and what do we mean by this?

Well, often the company’s logo will act as the link to the homepage, but if it doesn’t, and the shopper buys say a pair of trainers, the decides that they also want to purchase say a skipping rope, if they cannot get back to the homepage, and then use the main menu, well they may find it hard to navigate around your businesses website, which may mean that they leave the website, abandon the shopping cart, and then you could miss a sale, this is why its so important that your website design company gets the navigation right for your business.

 

Responsive

Your website should be responsive, plus the web design agency must make sure that the website works correctly on smartphones, and tablets, if it doesn’t, then you could be losing sales possibly, that’s because the shopper may leave your company’s website, then purchase from a website that makes it much easier for them to purchase an item.

 

Testing

Some web designers will offer really cheap prices, but if the website is not properly tested, that’s before it goes live, well the website could have 404 errors, or glitches, which means that the menu may not work, and certain pages do not neither, this is why its so important that the web design business does testing, but also, the business must also do regular testing.

For instance, a WordPress website that does not get regular updates may have a plugin that’s outdated, that plugin could then act as a way a hacker could hack the website, then through the plugin the website could be hacked, so this is why the website should be updated.

 

Don’t overwhelm the customer

Let’s say your business sells 2000 products, it’s a fine art for the web design company to create a menu that groups products, so that the customer can get to a product quickly, yet not make the product group so large they are looking at 300 products at a time, so that they have so much choice that they leave the website.

So its important not to overwhelm the customer, to get the menu right, that’s so when someone clicks say on “mens shoes” another menu then appears, called a sub-menu, which may state “formal mens shoes, “casual shoes” or “running trainers”, this way the customers getting to the product they want more quickly, which may mean that your business is more likely to make a purchase, rather than leaving the website because its too difficult to use, and are therefore more likely to start looking at the different shoes you offer.

Bounce rate

If your web designers do make changes to the main menu, then why not do split testing, or A/ B testing, this is so that you can monitor if your businesses bounce rate increases, or decreases as a result of the web developer changing the menu.

 

How our web developers can help:

We are a digital marketing agency in Cardiff, South Wales- if you need a new WordPress, Joomla website, SEO or help with your content marketing, they why not call our web design agency in Cardiff today?


 

What does “AMP” mean and how could this help my business?

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We all expect a fast service when we make a purchase from any company these days- whether that’s purchasing a burger at the local drive thru restaurant or let’s say queuing to buy a new dress at a shop- we all expect to be able to buy something and to do this quickly.

And this is exactly the same online, that’s to say if a business doesn’t offer a fast service, well, that business may just be losing customers.

For example, if a web design agency was to build a website that’s slow then following could occur:

 

·        Increase the businesses bounce rate

·        Negatively impact the businesses SEO

 

And the reason for this is because a lot of SEO websites now state that if a shopper is made to wait for anymore than 3 seconds for a page to load, well they could lose that customer.

So, this is why website developers are looking to make company websites even faster, and one way to do this is thru what’s called “AMP”, which stands for Accelerated Mobile Pages.

This is why many Cardiff web design agencies like Top Space are now offering to build a CMS website, but also for the web designers to also build an AMP version of the website.

AMP simply stands for accelerated mobile pages, and if you haven’t got the time to read the whole of this article, then the condensed version of this blog post has been bullet pointed for you below:

 

·        AMP can be used to create ultra fast websites

·        Ideal for loading company websites onto a smartphone more quickly where there may well be a weak mobile network

·        HTML and CSS can be used to build an AMP website which is ultra lightweight, by that we mean that the website can load quickly

·        A lot of web design company’s such as Top Space are now offering to build AMP websites

 

Accelerated Mobile Pages (AMP)

So, you want your website designers to build a website that has a lot of text or to put a lot of information of your company’s homepage, it also has a long self-loading video, and this has to be placed on the homepage of your website.

The video then gives a guided tour of your offices which are in Cardiff Bay, and you also meet staff in the video on your homepage, that’s a great way of showing people what your business can offer, where your business is based, and also a chance to meet your staff, so win, win right?

Plus, if this is placed onto your websites homepage, then this will make the website more modern, right?

Well, not exactly, that’s because a lot of businesses are now moving away from company websites that might take a long time to load.

That’s to say if the design is too complicated, then this may cause a slow company website, which may mean that the company’s bounce rate increases.

Fast website hosting and AMP websites

So for example, you may have hired a web design company, and they have stated that they will provide your company with “fast hosting”– but what does that exactly mean?

Well, sometimes it can mean that your website will load quickly, on the other hand it doesn’t really mean much at all- that’s because some hosting companies say they are fast, when in reality you may see your beard growing as the website loads- so in reality they are not that fast at all.

So often what’s needed is a web design agency here in Cardiff, like Top Space that can design a website that’s built to load quickly (AMP), plus also the business to choose hosting that is ultra-fast.

 

AMP stands for accelerated mobile pages and this means that your website is then designed so that it loads more quickly but when you couple this with ultra fast hosting, well its like your turbo-charging your company’s website – Kevin Jones  web design manager

 

That’s to say the coding, the Javascript, the HTML and the CSS will all load much faster if the hosting is fast, but combined to that, you should pick a Cardiff web designer that knows how to build a fast website.

 

And will this effect the design of the website?

Well, yes, that’s because a page that’s AMP normally looks very basic, as its not intended to look super impressive, the main focus is on speed.

So, think formula one, the company’s that build formula one cars are concentrating on speed, plus reducing weight, well the same concept can be applied to building an AMP website.

The website is built for speed, so the website developer and website designer will get rid of elements that mean it will take ages for the website to load.

For example, if the homepage has too much text, then the web designer may recommend design changes are made to speed the company’s website up.

So, for example, you know we mentioned earlier about an auto loading video on the homepage, well, this is a good example of what can slow a businesses website down and cause a high bounce rate, so if the website developers were to build a HTML AMP version of the homepage, they would remove this element.

Faster websites

So in a nutshell, what does AMP offer?

Well, that’s a really easy one for us to answer, AMP if implemented correctly by a website design company can help to speed up your website.

This can mean that a shopper may stay on your e-commerce website for longer- and why is that?

Well, lets say a shopper in Cardiff, South Wales is looking to purchase a used car online, and that shopper is happy to travel anywhere in the U.K for that brand of car.

Now, one website has thousands of cars that are for sale, but the website is slow on the smartphone that the shopper is using, so they leave that website, and so do many other shoppers, which means that the business obtains a high bounce rate.

However, business number two, well that company has hired a web design agency here in Cardiff in order to build an ultra fast website, that’s to say every bit of HTML and the CSS has been designed so that the website is fast, and this means that shoppers on average spend longer browsing all the various cars that are for sale.

This means that when the business compares key stats, such as time spent on site, bounce rate and number of organic visitors, the website has a stronger website, so the SEO improves, so now you can see why its so important to have a CMS website that is fast.

Lower bounce rate

One of the other main benefits of owning an AMP website, is that AMP could lower a company’s bounce rate.

And how could it do that?

Well, let’s say you sell running trainers, and your website loads quickly, then the person may buy from you rather than another business, where the other businesses website was taking too long to load onto the smartphone. So just as we mentioned in the example of used cars, its important to lower your company’s bounce rate.

A business here in Cardiff may lower there bounce rate in many different ways, for example hiring a web designer to do split testing or A/B testing, that’s to make gradual design improvements, such as re-designing the main menu, this is so the main menu is improved, the company and the web designers may then use A/B testing to see if the design improvements have resulted in more sales, plus lowering the bounce rate or not?

So that person who’s on the train looking to purchase a new pair of running trainers, well, they are most likely going to want to use a website that’s fast, and one way a business can obtain a fast website is to use AMP.

Why you will often need a website developer

Some companies may think that AMP can be switched on, that’s by merely altering a setting in the CMS settings, however often AMP needs a lot more work.

That’s to say often a web developer is required.

Light Weight Web Pages

The whole point of AMP is to make a light weight page, so this means that an AMP website may look very basic, yet the main purpose is to make the website load more quickly.

AMP HTML

Why should my business invest in an AMP website?

“40% of people abandon a website that takes longer than 3 seconds to load”

If a company wants to decrease its bounce rate then it may use AMP as one of the methods to try and reduce the businesses bounce rate.

How our web design agency can help:

Do you run a business here in Cardiff? Well, if your business requires a new WordPress website, or help with your company’s seo, then why not call us?

 

Should my business be using “lazy-loading” on our website?

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Introduction

If you were to ask many digital marketing agency how SEO has changed in recent years, and what area’s a business should improve if they are to improve the company’s SEO, well they are bound to say one word, and that is “speed”.

And why would they say speed?

Well, that’s with good reason, whether it be Google’s Accelerated Mobile pages, or AMP for short, or be it how fast the mobile version of your website loads, speed is now very important.

Which may well be the precise reason why your reading this article, that’s to say you may well have heard about “lazy-loading”– and wondered whether you should add lazy loading to your WordPress website?

Well, to give you a bit more of an idea about what lazy loading is, and how it may help your business, we thought we would write this rather helpful article for you.

Page speed

Did you know that if your website takes over 3 seconds to load, that 40% of people will then abandon that website?

Well, you do now.

So this is why the speed of your WordPress website is super important, as most people simply do not have the time to wait if a company’s website takes too long to load.

So this is why web developers, and website designers should work really hard to ensure that they build a brilliant website, but its simply not enough now to just focus on design, instead you must think of what many SEO’s call the “user experience”- meaning how can you make your website easier to use.

For example, does the main menu work easily?

Does the shopping cart allow you to purchase items easily?

Does your website load quickly on smartphones?

Here’s another really interesting fact, a mere 1 second delay in a pages response can reduce the conversion rate by 7%.

So its really important that you get your website running fast, and one way to do that is to use lazy loading. But, before we go any further its worth mentioning this, that is, if your thinking about adding lazy loading to your website, do get a website developer to do this for you, as if its not done properly and if GoogleBot cannot crawl and index the website, then your seo could be impacted.

For example, sometimes if lazy loading is not installed correctly, a glitch may develop where not all of the page loads, which means that only the top paragraph may load for each page, which means that GoogleBot may only crawl and index that page, with just the one paragraph of text, which means that the page may well be deemed “content thin” which simply means your seo could be impacted, so do consult with an expert.

So, what does “lazy loading” actually mean?

Lazy loading is simply when elements of a page aren’t loaded until they are needed. So in other words, let’s say you have a website that sells shoes, and you sell many different types of shoes, yet not all of the page will load.

So this means say only 10 pairs of shoes will load, then the other say 50 pairs of shoes, well they will not start loading until the user scrolls down to reveal them.

And what’s the main benefit of this?

Well, it can speed up the website, that is so the reader is not left staring at a blank page that’s taking too long to load.

Faster websites

So this does mean that your website could be faster, which means that your websites bounce rate could possibly decrease.

And what does bounce rate mean?

Well, your web developer and your SEO agency should be working to reduce your businesses bounce rate.

The businesses bounce rate is simply the percentage of visitors to your website that have left whilst only visiting one page.

So for example, lets say you sell candles, yet the home page doesn’t actually sell any candles, yet you find that 90% of all organic visitors to your website come through the homepage, yet the homepage has a 80% bounce rate, meaning that for some reason all those visitors are not going to a page that sells your candles, so it’s the web design agencies job to try and reduce this.

For example, your web design company may offer A/B testing, sometimes called split testing, that’s to try and see if they were to make a change, then see if this helps to increase sales?

More responsive

With lazy loading your website could become more responsive, and what do we mean by that?

Well, lets say you are looking to purchase new pair of running trainers, and this website sells over 1000 pairs of running trainers, instead of a shopper having to use a website that’s slow to load all of the products, as soon as the shopper scrolls down the page, instantly the next set of running trainers are there, making the website more responsive.

May not work correctly

Here’s a super important thing to remember, make sure that if your business does implement lazy loading that its done right. Hire a web developer that has experience of implementing lazy loading for other businesses, as if glitches do occur, then this could impact your businesses seo.

How our business can help:

If your business requires a new website, then why not ring us?

What does lazy loading mean?

Our web design agency explains what lazy loading means, and how it can be used to improve your businesses seo

Our business requires a new website- what information will your web design company need in order to build the website?

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Introduction

You may well be setting up a new business right here within Cardiff, or you may have been running your company for a very long time now.

Yet, now you have decided that your business requires a new WordPress website, but you do not want the website design process to be dragging on for months, so you may ask your web design agency what information that they will need so they can start the web design process.

So, in order to help you, we have listed below the details that you will need in order to help our website designers build your new WordPress website:

How many pages do you need?

Okay, so this may sound a really simple question to ask, that is how many pages does your website need? Yet when you think about it, in matter of fact it does need a bit of thought.

And why does it need a bit of thought?

Well, sometimes some businesses think, well they will only need say 10 pages for their website, yet then notice later on that they have completely missed out a service that they offer on their website, and now need a page added.

Or alternatively, a business may find out at a later date, that because one of their main services has only been mentioned on one section of the website, and that service hasn’t got its own page, that the SEO will be much harder to do.

And what do we mean by this?

Well, lets say for example that you run a fencing business, and you say to the website designer in Cardiff, we only want a simple website, we just want all the fencing services, they are wooden fencing, decking and artificial grass all listed on one page, the homepage, we do not want a WordPress website that has many pages.

Well, you may then hire an SEO agency, and one of the first things that they might tell you is its far better to have each service, such as decking, fencing and artificial grass all on their own page.

So, yes in some cases this means that the business may need a complete website redesign.

So this is why its always worth planning all the pages that your business needs before you hire a website designer.

And this could be something as simple as just writing the menu down on a piece of paper, then showing which services you want mentioned in the menu, and how many drop down boxes there should be, and what those services should be.

So for example, for wooden fencing, you may want “wooden fencing” to be written in the main menu, then have a drop down box for “hardwood fencing” and “feather edge fencing” for example.

What do you want your website to do?

Do you want your website to sell products, if so, do you have pictures of all the products to send to your website designer?

What CMS do you want?

Does your business want a WordPress website or a different CMS?

Who’s writing the text?

Who will be writing the text for your website?

If your business is writing the text, how will the text be laid out on the page?