Blogging, in terms of adding high quality content marketing, to your company website can be hugely effective at helping you to obtain more shoppers. A recent study, illustrates this, as it shows that 77% of shoppers read blogs. So if your business hasn’t got a blog, you could be potentially losing out on sales.

And there are so many websites, that are well designed, they may have cost a small fortune, in terms of the web design cost, yet sometimes, the business doesn’t want a blog, or company news section, and this we think is a big mistake, because your company blog should be used to help improve your businesses SEO.

 

So why do we think, all companies should have a blog?

 

Well, the first thing to say is, having a company blog, and keeping it regularly updated takes up a huge amount of time. For example writing 3000 words, every single month, researching statistics, and creating infographics, embedding YouTube videos it all takes a huge amount of time.

So you might want to hire a digital marketing agency, but this can cost a lot of money, so this is something you need to bear in mind before you set up a company blog.

However, a well written article, and answers questions that your customers often have, help to draw in more organic visitors to your website. We think that having good quality content marketing, is absolutely essential if you want to improve your businesses SEO.

We would actually go one step further and say we would find it next to impossible, to get some businesses onto the first page of Google, without a company blog.

 

Here are some of the benefits of having a blog company website.

 

Create brand awareness

If you start to answer questions, that your customers frequently have, then they are likely to read the advice you offer, and even if they don’t byproduct from you you are still creating brand awareness.

So for example somebody might be looking to purchase a brand-new high-performance disc brakes and pads, if you write an article on how to install these, even if they don’t purchase from you straightaway, they may read the article offers the step-by-step advice, on how to install the brakes, and then returned to you at a later date to purchase from you.

 

Show off your expertise

 

Having a company blog, can be massively useful when you want to answer various questions that your customers frequently ask.

So for example, let’s say that you are a divorce solicitor, you might want to answer some questions that divorcees often have. A company blog can therefore offer useful information, and someone who is about to go through the divorce process, might start to read other blog posts you have written, therefore they may start to build loyalty to your company, in that when they want the advice of a family lawyer they may contact you, because they see that your blog posts offer really useful information to do with divorce process.

 

Improve organic traffic

Blogging is a very good way of obtaining more organic visitors to your company website. The content marketing that you write, must be unique, it must be well written, this way you are likely to get more organic visitors.

However what we would say is, because often the same question has been answered by millions of other companies, your content marketing must be really well written.

 

Improve your businesses search engine optimisation

So we would say that one of the main reasons why SEO agencies spend so long writing quality blog posts, is to improve the company’s organic SEO. It’s also a good way of obtaining more backlinks, if the blog post is really good quality.

 

Niche

A really well written blog, can help you to draw in customers that are looking for a specific product or service. For example your main pages, might detail seven of the main services you offer.

However with a blog, you can start to talk about even more services, for example you might be a dentist, and you want more customers who want their teeth straightened, she might start to write more blog post about that to gain more customers that want their teeth straightened.

 

How to create a blog

blogging can really help to improve your businesses sales, when it is done right, the benefits of blogging for a business can therefore be huge.

However the content marketing, needs to be well written and high-quality, it’s an absolute piece of cake to set up a blog on your website. For example with a WordPress website, it might only take a few minutes to set up a blog section on your company website.

However what will take much longer is writing blog posts, for example for a really good detailed blog post, it might take you best part of the day to write in total.

So first things first, try to work out if you have enough free time to write blog posts or do you need to hire a marketing agency?

 

Do your research

 

Here’s the thing, your competitors have most likely already written about the title that you were planning on writing your blog post about. So why not have a look at what they have already written?

Obviously don’t copy them, because this will massively damage your SEO, but you could look at their blog posts and start again is an inspiration.

So, for example you might wish to ask the sorts of questions.

 

How long blog posts

Typically speaking blog posts vary in length, but only generally writing blog posts which are 700 words? Or are they writing blog posts which are well over 3000 words?