What’s the point in having a blog on a company website?
It’s a question we often get asked, that is, why do companies go through such effort to write, and have well-designed blogs on there website. Another question we get asked is, why are we giving away so much information away for free?
So, for example, let’s say a solicitors practice, well, they normally charge by the hour, so why answer a commonly asked question that customers ask, in great detail, with a lot of custom graphics helping to answer the question, for free?
Well, the answers simple, so if you don’t want to read right to end of this blog post, its all about improving the companies search engine optimisation, or SEO as its commonly referred to.
So, here’s the thing, having a hyper car parked on the drive, but you don’t have the keys for the car, well that’s not much good, its not going anywhere until you find the keys. Well, you have to use the exact same concept when you think of a website.
Sure, a business here in Wales, may hire a web designer, they may fork out a ton on the website, and it may well be bespoke, with every bit of the PHP coding written by some of the most talented web designers that this area can offer, but here’s the thing, you as the business owner have to pause, and think this, how will customers find your website?
Sure, you might be a well-known business, one which has been operating in Cardiff for donkey’s years, so yeah, sure people may find you business they know your company name.
But let’s say just for a second they don’t, they haven’t the foggiest that your business exists, well, this is why you often need a “digital marketing agency”- that’s to say a business here in Cardiff that can build say a good-quality website, and also improve your seo.
Search engine optimisation
it’s all well and good having a fancy website built, this means you might have gone back and forth with your designers for a long period of time to get the design that you are very happy with.
And you know believe that you have simply brilliance website, is well designed, all the coding has been done to a really high standard, it’s been user tested so any glitches are also sorted out.
But here’s the thing, you might have a really good website in terms of its design, but is absolutely no point in having a well-designed website unless you start to have customers visit it.
It’s kind of like owning a high-performance car, but never been given the keys to actually drive it so you don’t know how well it can do on the open road.
For this is the same concept for a well-designed website, you might look the part but you needed to actually generate your business.
This is where SEO consultants or agencies often help, if you pick the right one, and is one of the things that they offer is to add blog posts, on a routine basis.
What we got the say here is whether you pick a company to write your blog posts which is simply somebody working from a spare bedroom or you pick somebody who runs a very large marketing agency, the work has to be top quality.
This article will therefore aim to elaborate on why so many businesses write long blog posts, the purpose of this work and why you might wish to hire an agency to write work for your company.
Can help to make your website more relevant
let’s say you are setting up a business, your business is about retailing goods, and you sell really high-quality scented candles, now you have a warehouse in Cardiff, that is full of candles and you need to start selling stock.
Is all well and good having an e-commerce website, which has over a hundred different candles for sale, but is no good unless the website is generating sales, one of the ways that the agency might help to improve the businesses SEO is the star writing content marketing, this is often added to the blog, and this is why written work is often added to a website on a regular basis.
With that said website design is often needed to help make the work more interesting, adding graphics, infographics and also visual aspects to further engage the reader so that the information they are being offered is more interesting.
This give you an example let’s say that you are selling candles which have natural ingredients, would somebody rather read 3000 words about how saucy candles, would they want to read a bit of text watching YouTube video, read an info graphic and start to learn more about your business and how it makes it candles, therefore it’s about making the work interesting.
Could help to reduce your businesses bounce rate
If you talk to any good marketing agency what they are aiming to do is bring organic visitors and other visitors to your company website say to Facebook they then want them visitors to turn into paying customers.
What you don’t want is something landing on say the homepage, and then leaving straightaway, avoid this contributes to increasing the bounce rate on that page which is something they don’t want.
Obviously, the overall aim of the businesses to sell products, so you want them to go onto the actual pages that sell candles and to make a purchase, therefore it’s up to the marketing agency to try reduce the bounce rate.
Therefore, what they might do is you might launch a new range of candles let’s say they are made from natural ingredients, they have a wick which makes the last a bit longer and also you completed this new subscription on your website where candles are sent every month and you can also send the glasses back to refilling so it’s more eco-friendly.
Though this concept is obviously going to needs explaining to the customer, so you might advertise on Facebook, and you might draw them into a blog post that you have written, which has a YouTube video as well explaining how the candles returned and how you want the centre customer instead of the glasses having to be sent to say was cycling, they can be sent back to the company from refilling.
This is obviously a different way of selling candles to some companies therefore you can use your content marketing to help promote this, you may want to make the work interesting also so that you lower the bounce rate.
It’s important for a lot of businesses to improve their SEO, the aim to get on the first page of Google
So the point that our web design business is trying to get over is if the written work which is added to your website is really top quality, it cuts the mustard it’s well written, by an expert, so you simply spend time researching it and offering quality advice to the customer, then the overall aim of this is to try and improve where the business ranks on Google.
Now as you know if you are a business owner, you can’t let the grass grow underneath your feet, what we mean by this is with SEO, and web design it always has to be improved, because you normally have hundreds of competitors if not thousands which are biting at your heels to overtake you, so this is why written work is often added on a regular basis.
Can help to promote new products
The written work, added to a blog, is sometimes written to help promote a new product or service.
Useful advice
The information must be useful, what we mean by that is you have to put yourself in your customers shoes, think about the questions that they have before they buy a product, if you can answer these better than your competitors can, then you might retain the shopper on your website, and they might be more likely to make a purchase, because they have found the answer to a pressing question that they have about the products that you sell.
How to keep your website more up-to-date
Let’s say that you are a company that manufactures garden furniture, obviously not going to want your website to start looking really dated, that the garden furniture that is listed, garden furniture that you have made 10 years ago, you go to want to bring out different designs every year therefore this is why the website should Up-to-date because if it doesn’t advertise a current stock or services then you might have a really high bounce rate.
Needs to be high quality work
The work needs to be super high quality, if it’s not then this is likely to damage your SEO lot improve it
Often needs to be implemented on a monthly basis
task that is completed and then that it, no you competitors are always going to be trying to nudge their website forward, there always gonna try and have a competitive advantage, there always going to try and beat the competition this is why SEO is continuous.
Can be very time-consuming
SEO, therefore writing written work can be time-consuming this is why a lot of companies within Wales hire us.
The overall aim is therefore to improve for your business ranks on Google.
Design does matter
There’s no point in adding 10,000 words to your website which are at all read, and are likely to send the shopper to sleep, instead you need a well written by a copywriter and often you will need a website designer, somebody who is good at building graphics to start making the work more interesting to read.
So, for example let’s say that you sell craft beer, you might want to create graphics explaining the different hops the going to the beer, where it’s made how long it fermented for what makes the lager good quality.
Can be a landing page
Remember that the blog posts that you add to your website might be so well written that they become landing pages, for example let’s say that you sell cotton socks which are superior quality.
You might bring up a range of festive Christmas socks to send as gifts, therefore you might make the blog post all about explaining the different cotton socks that you retail, because the blog post is so well made by your web developers, you might find that this becomes a landing page.
How we can assist you
We are a group of highly skilled web developers and web designers and also marketing consultants in the city of Cardiff within Wales.
