We think that a website is rather like car, in that some can be rather cheap and cheerful, rather basic in their overall construction, yet some others can be high-performance machines and hugely complicated.

Business owners across the land often make the mistake of thinking they just need a website up and running from now, that a basic company website will therefore suffice. However when you sit down and you mull over this, a lot of business owners quickly realise that their website will actually be their most important marketing asset.

Therefore, settling for what is in all intents and purposes a second best design is never a good idea.

Instead each business needs a well-designed website, there needs to be clear purpose so that the websites that’s built so is high quality. After all, do you want your website to be akin to a budget car or a high-performance sports car?

Every business is different, therefore each website should be the same, therefore you should have a unique marketing strategy. There needs to be a lot of dialogue with you and your website designers, so that a unique, well designed website is built.

With that said, there are some important design considerations which we think are important to most businesses, and these will be highlighted below.

However, it’s important that you consult with a respected web design company, so that you can form your own high-quality marketing strategy.

The name of the game is building a high quality website, if you don’t that often your business will be lost in the millions of other competitors that may have a better website.

Don’t therefore opt for the cheapest quote, aim to have a quality website built, often this is not cheap.

Set out clearly the main purposes for your companies website

Set out your website’s purpose, now, this may seem pretty self-explanatory, and to some business owners a total waste of time, yet do let us elaborate…

Take a rather simple business model, lets say that you run a window cleaning business, you may approach many web design agencies and ask the quotes for a new redesign or design of your website.

You may simply say to them, I run a window cleaning business, and I need a new website built. After all, that’s what’s web designers do, right they build websites?

However, instead we think it’s much better to sit down and think of the clear purpose for your website, for example do you want to target more commercial cleaning? If it’s just domestic cleaning then in what areas?

Are there are areas of your work that you want to further generate more sales, for example you might offer gutter cleaning, or specialise in the cleaning of large conservatories?

With this knowledge your web designers may set up a separate page for “gutter cleaning”, for cleaning large conservatories, and also cleaning commercial buildings. Therefore your website now has more purpose than just being a general window cleaning company.

If you’re web designers didn’t have this knowledge, then you might end up with a pretty generic one-page website, which simply states that you are a window cleaner, and this might not cut the mustard when you compare your website with some of your direct competitors who may well be advertising for these additional cleaning services.

 

Make it simple

Make it simple, cluttered websites are likely to confuse some shoppers.

Put yourself in your customers shoes, that’s to say they often want to buy something at the right price and quickly, so let’s say that you specialise in selling running trainers, for example.

You don’t just stock one or two pairs of different running trainers, you stock thousands, however if the homepage is overly cluttered, and the shopper cant sort which trainers they want, that’s right the likely to leave your website straightaway.

Ask any good digital marketing agency, what does “bounce rate” mean, they will often say it’s something that should be reduced, and this can be reduced with good website design.

Choose a CMS that you find easy to use

Let’s say your website has been designed, and it’s a Monday morning and your designers have sent over the login details, and you want to add a new blog post to your company’s website.

Do you want a CMS that you find very easy-to-use, within a few clicks of a button your blog post goes live?

Of course, you do!

Yet some CMS options don’t make it that simple, even trying to highlight and make a title bold with some CMS can be difficult.

So do make sure that you have the conversation with your web developers, which CMS that they think would best suit your businesses requirements.

Partner with an agency that can offer you more than just web design

If you want to improve your businesses organic SEO, and you want to improve your businesses presence also on social media, you might wish to partner with an agency which can offer all of the services.

Don’t take the mindset, that will do for now…

A lot of businesses when they are setting up, might not have the time to consult with their web designer, however we believe if the design of a website is mediocre then, this is a total waste of time.

For a lot of businesses, from sole traders through to large businesses, their website is the main way they advertise the company, so we believe that you need strong and well-designed website right from the outset.

Help your customers as much as possible

When having your website designed, you should be focused on helping your customers as much as you can.

By this we mean write detailed product descriptions, write a frequently asked questions page (FAQ), help your customers at every single stage by making it easy to understand the product or services that you offer.

Think about the basics, such as how readable is the text?

Consider the basics, such as is the text that you have chosen easy to read? For example, is the font that you have chosen easy to read?

Page speed

Your website should be fast, if it’s not your bounce rate will likely soar.

Try to reduce your companies bounce rate

Work closely with your digital marketing agency, that’s to try and keep your shoppers on your website for as long as possible, think about how can you reduce your businesses “bounce rate”, and improve the design in order to help generate more sales?

 

How we can help:

We work with businesses to build quality websites, we also have SEO consultants, copywriters who can write your businesses content marketing. For a no obligation quote why not contact us today?