Why good web design means offering good customer service
Introduction
Sometimes, when a business is shopping around, to find a web designer, the focus is finding the cheapest deal.
However, we think good web design, means incorporating into the design, features that offer good levels of customer service. This could mean, incorporating chat bots, making your company website superfast, or simply designing brilliant mobile version of your company website.
We all value good customer service, for example, we could be forking out let’s say £500 on having our cars serviced, but if in the waiting area you are offered a good quality coffee, that you enjoy drinking, then it’s these little extras for free, that offer good customer service.
It’s good customer service that keeps us coming back to a business time and time again, and this is why we think that good customer service needs to be incorporated into your web design as well.
Chat bots
Chat bots we think are going to be used by more businesses in the future, that’s because having the ability to quickly talk to somebody from the company, we think offers good customer service.
You only have to look at huge companies, such as Amazon, and they offer such good customer service because you can quickly check to someone from the company.
Initially there might be a chat bot that is used to answer a question from a customer, and sometimes the chat bot answers the more commonly asked questions.
Yet if the question is more complicated, and the person can’t get an answer from the chat bot, then the business may wish to refer it to somebody within your company that can better answer the question.
We therefore think, that having a chat bot, can sometimes mean the difference between making the sale, and not making one, for example let’s say if somebody is shopping around to purchase a high value item such as a electric cooker then they may have a question before making a purchase.
There might be detail missing in the product description for example, and somebody just wants a quick answer to a question that they have.
Answering that quick answer can mean the difference between the company making the sale or not.
It can also mean the difference between whether that’s shopper returns to the business in the future to purchase products.
Make it super simple for your customers to find what they are looking for
Whether it be voice commerce, or simply a very easy-to-use main menu, or the design of your company website simply makes it an absolute piece of cake to find the products or the services that the customer was looking for, it’s all about making it very easy for your customers to find the products, or the services they want to buy.
This can help to minimise the bounce rate.
Analytics
Whichever marketing company you choose, the web designers should make sure that they use quality analytics, in order to monitor how many shoppers your website is obtaining.
Analytics can therefore track how many shoppers your website is receiving, how long they are spending on your website, and whether they are buying a product or not.
Does your company need a new website?
Perhaps you run a business here in South Wales, and you now need new website, or perhaps your current website is in need of a total redesign?
We can help, we can help to design a brilliant website your business, that will help to improve your businesses marketing.
